Stussy

Unknown artist beat generation-stussy 1989

This advert is a creative, interesting and boldly fashion inspired piece created for a clothing brand and private company started in the early 1980s by Shawn Stussy. The company is one of many that benefited from the surfwear trend originating in Orange County, California, United States but has largely been adopted by the streetwear and hip-hop scene. Audiences can tell, looking at this advert that it is very old.The outdated style and essentially retro style design speaks foritself, representing interesting trends in fashion as well as a great crowd with plenty of character. Clothing brands often use a variety of people, collected much like a group of friends to represent the audinces that this brand appeals to. By associating themselves and their friends with the people in these adverts, the audiences are more likely to establish a connection with the characters and start to buy the brand more frequently.

As well as being a very trendy ad, the simplicity of the design for its time was highly sought after. The use of the definitive Stussy logo, in a bold, marker style font, in the exact graffiti style hand writing as was first created is recognisable to the audiences as well as a finer, more creative and contemporary text underneath reading 'chillin' with the new beat generation!!!' This not only creates a contemporary and interesting design but the use of a hand written style font, with accessive design changes such as, three lines representing a rather obvious 'E' and an added curl on the flick of the 'R' not only does this interest the creative minds of the target audience but also creates more of a flow and dsign recognition for those who see the ad.

Another thing that makes this advert successful and appealing to the target audience is the use of three exclamation marks '!!!' This creates excitement and a young generation feels obliged to be excitied on the behalf of the brand. Not only does it interest the audience into brand, what it stands for and wher it is going, but also createsa down to earth character for the audiences to associate and empathise with in order to create a memorable and intertesting advert.

Peter Saville

Peter Saville Happy Mondays album cover

Peter Saville born October 1955 is an English art director and graphic designer who created this album art for 'Pills 'n' Thrills and Bellyaches' the third album by British band Happy Mondays. It was released in 1990 and was produced by Paul Oakenfold and Steve Osborne at Eden Studios in London. The design itself is really busy. It has been created to look like a collage of sweets, treats and food packaging from the US. (This was changed following objections from the U.S. manufacturers, resulting in the new, somewhat plainer album cover.)

This creates a retro style feel to the vinyl cover and an interesting piece of work to look at.

Because of the collage style background the text itself is made difficult to read, as it is only the outlines of the text that are visible. The busy style design is a rebellious attitude towards grphics as when you look at this piece it is hard to tell whether of not it is aesthetically pleasing or not. The bright, bold colours that also create a child like theme emphasise the use of drugs reference 'pills n thrills' which was common in music and lyrics, as well as childrens tv programmes of this era.

By using a bold, forward facing and risen text the artist allows the words to jump out at audiences, creating a friendly and memorable piece of text, as well as art for those to keep forever. The band 'Happy Mondays' is strongly portrayed in his piece as a fun, loving and child friendly by the use of brights and sweet wrappers as well as using the words 'belly aches' which denotes a child like theme as well as taking older fans back to their childood. This album design is successful because it creates a rush of emotions for the target audience, not only bringing them back to their younger days but also by capturing the designs and prints of those times, as well as being a bold, eye catching piece that appeals to those who enjoy the music of Happy Mondays.

Alex Pardee

Alex Pardee Inglorious Basterds movie advert

This advert created by Alex Pardee a famous artist and graphic designer uses his illustrational skills, artistic talent and wild imagination to create works of art within advertisements. This rather morbid image hold a particular theme to Pardee's usual work and denotes various different things throughout. Pardee's advert for the movie Inglorious Basterds was created for director Quentin Tarintino who is also a fan of his work. With the eagle representing America the bird stands tall, with a knife in hand, killing off a green monster, representing a Nazi. As other silhouettes of birds, fly about in the sky behind this forefront image, the eiffe; tower also stands in the background. Barely noticable from all the intricate details on the main subject but suprisingly easy to spot.

This type of advert appeals to me because it denotes the same feelings and tells the story of this movie without being an ad which has been created useing celebrity faces and photography and uses raw talent to express the emotion and angst that is built into this film. The attention to detail and the watercolour style splashes of colour create an interesting and thought provoking image which sells the movie as a rebellious, creative work of art. Which is often also thought when director Quentin Tarintino is in line.

The psychotic style font with a childlike feel to it makes the audience wonder who the character (represented by the bird) is and what he is like. The use of this font not only denotes a childish and care free persona, but also the personality of a 'mad man' This intrigues the reader and tells them they want to know more. The advert is not a very successful advert for the movie because of photography promotional ads used instead of this, but the techniques and skill used to create it enhance the audiences imagination and asks them to look deeper into the denotations of the movie itself. This works well and is a very memorable piece.

Jamie Reid

Jamie Reid - Never trust a punk

Jamie Reid, born in 1952 is a British artist and anarchist Anarchy (from Greek: ἀναρχίᾱ anarchíā, "without ruler") may refer to any of several political states, and has been variously defined by sources. Most often, the term "anarchy" describes the simple absence of publicly recognised government or enforced political authority. When used in this sense, anarchy may or may not imply political disorder or lawlessness within a society. In another sense, anarchy may not refer to a complete lack of authority or political organization, but instead refer to a social state characterised by absolute direct democracy or libertarianism.) who uses his political and moral views to create outstanding and bold adverts. 


This piece named 'never Trust a Punk' was created by the punk-rock designer Jamie Reid's 1977 promotional poster for the Sex Pistols' single God Save the Queen, the obvious use of the british flag stands out in a bold royal blue and a rich red. This contrasts well with the black and white ransom note style lettering and image which was created to look like it had been cut out of a newspaper. The work itself creates a definitive theme of the punk pop era as embraced by other great British designer such as Vivienne Westwood and Alexander McQueen. This theme or style was usually created using patriotic symbolism such as the flag, tartan prints, ransom note style lettering, safety pins etc. 
The distorted flag creates movement and texture as well as denoting that the flag flies. Meaning that the British hierarchy or royal family is still in power. The obvious defacing of queen Elizabeth, a mark across her eyes and her mouth denote that she neither sees nor says anything about the problems that British society faces every day. 


The design itself creates a strong and opinionated message to the audience that captures their attention with the contrasting, bright colours and ransom note style design which implies that the country is being held at ransom by the British hierarchy as well as rebelling against the usually pristine british and classic design as well as etiquette. This inspires a rebelliousness within british society as well as representing the great british fashion and design movement of punk.

Jenny Tran

Intolerance destroys the fabric of America by Jenny Tran

This advert was created by Jenny Tran in order to make a stand to the intolerant citizens of the US. This advertising campaign started after 911 when Americans started to send abusive chat messages aimed at muslims and racist comments started to appear all over the internet. This advert really engages the idea of this intolerance wearing away the fabric of america and portrays the message astoundingly. The crossed over small text that is grouped to form a dark, burnt or worn looking area on the flag illustrates the collective damage that each comment creates to American pride. By using a small point text facing both horizontal and vertical the small text gathers together, at first glance, appearing to be the thread in the material of the flag. The audience then takes a further look to discover its comments made by Americans on the internet. By using the iconic and globally recognised flag of America, one that is seen as a symbol of pride and power faulted, with part of it missing. Featured slightly askew to the left hand side is placed at 'the heart' of the flag, obstructed some of the stars and stripes that define americas passion and pride.


The advert features lots of text so creating a title that stood out was done by using a larger, bold and capital letter title. This reads 'Intolerance destroys the fabric of America' This is a strong message and using a bold large text emphasises its impact and power on the reader. The advert uses slight deception to intrigue the audience for example the quote itself spreads the message to even those of whom took part in the racist comments, as they believe they are doing their country a favour but are really destroying the pride and multiculturalism that is the United States. At first, audiences of those who took part would agree, and if looking further into detail of the advert discover that they are turning against their country by perceiving the image of racism in Americans. This advert is not only successful but touching. The audience learns a lesson and is able to understand how to be a true patriotic american as well as creating amazing graphic design using symbolism, text and a clear vision.

Billie Jean

 

Billie Jean 30 years of Nike basketball shoes advert

Billie Jean, a well known artist from Chicago created this advert for Nike in 2004 as a part of their ’30 years of basketball shoes’ campaign. Him and a collection of other street artists created pieces to denote the anniversary and the history of worldwide brand Nike. This advert appeals to audiences everywhere, the design and layout of the advert contains a piece of art, hand drawn with a byro. This not only establishes the artist as a down to earth, creative and modern artist, with lots of imagination he also manages to bring older audiences back to their care free, rebellious days of school, doodling instead of paying attention and the freedom of youth. The advert also finds ways to revert back to 1985, the use of three dimensional shapes, symbolic refrences such as space invaders, a peace sign and geometric style maze patterns influence a retro sportswear feel to the advert and empthasises the fame of the Nike brand and how it is and has been perceieved throughout the years.

In this advert the bold use of a byro, not the usual artists tool for a work of art instantly gives the audience a mutual understanding, even a friendship with the artist, as if your school friend had drawn it and showed it to you. The use of such a basic tool creates a likable character within the advert, not having used programmes, tools or techniques that regular people can get a hold of or acquire easily, influences a positive feeling towards the artist as he creates pieces of art, naturally.

The obvious connotations of this advert would include the sporting and basketball themes also featured lots in the advert. Simple logo-esque designs such as the basketball symbol also denote an 80’s feel to the advert as well as illustrating the interests of Nike and contemporary design. Sports people and cartoon characters playing basketball across the page also denote a passion and play.  

Lee Clow

Lee Clow Pioneer TV adverts

This advert created and designed by Lee Clow was created to advertise the new television by Pioneer. The advert itself uses a creative technique known as ‘shock advertising’ which is one of the most successful types of advertising in modern times. Shock advertising uses creative imagery and a combination of ideas to create something that the public is not familiar with, this is usually something with a horror style influence which is more memorable to audiences as it has more of an impact on day to day life then a regular, familiar advert. 


This ad is obviously a very unique and interesting design, Its eye catching and interesting yet plain design, the use of a hand, spread out asks the reader to stop and pay attention. Where the eye instantly starts at audiences. The last detail that is noticed is an ear featured on the tip of every finger. This is because it is a small detail, not as noticeable as the eye but equally as shocking for the audience. The title above this image reads ‘seeing and hearing like never before’ The use of this motto not only describes the exclusive design of this new high definition television but paired with the image denotes seeing and hearing as if you were there. This is done by using eyes and ears on a hand, the sense of touch. Feeling the moment and embracing it, in a whole new way. The use of a plain black and white layout complete with small text and a faded, non descript image of the product itself makes for a classy and sophisticated advert. The brand creates a great name for itself, unique and interesting advert in a classic black and white portrays the image of a great business as well as memorable advertisement.


When analyzing this advert establishing its religious and historical connotations people around the world would be able to recognise the hand in the palm of the hand, used to fight of evil in many cultures around the globe. The ‘all seeing eye’ is part of many cultures and religions and is a well recognized symbol which also makes it very memorable to the audience. As well as a part of many conspiracy theories the ‘all seeing eye’ is a great way to intrigue the audience and represent a mysterious, shocking advert that is memorable to the audience, as well as stands out from the competition.