Friday, 1 July 2011

Stussy


Unknown artist beat generation-stussy 1989

This advert is a creative, interesting and boldly fashion inspired piece created for a clothing brand and private company started in the early 1980s by Shawn Stussy. The company is one of many that benefited from the surfwear trend originating in Orange County, California, United States but has largely been adopted by the streetwear and hip-hop scene. Audiences can tell, looking at this advert that it is very old.The outdated style and essentially retro style design speaks foritself, representing interesting trends in fashion as well as a great crowd with plenty of character. Clothing brands often use a variety of people, collected much like a group of friends to represent the audinces that this brand appeals to. By associating themselves and their friends with the people in these adverts, the audiences are more likely to establish a connection with the characters and start to buy the brand more frequently.

As well as being a very trendy ad, the simplicity of the design for its time was highly sought after. The use of the definitive Stussy logo, in a bold, marker style font, in the exact graffiti style hand writing as was first created is recognisable to the audiences as well as a finer, more creative and contemporary text underneath reading 'chillin' with the new beat generation!!!' This not only creates a contemporary and interesting design but the use of a hand written style font, with accessive design changes such as, three lines representing a rather obvious 'E' and an added curl on the flick of the 'R' not only does this interest the creative minds of the target audience but also creates more of a flow and dsign recognition for those who see the ad.

Another thing that makes this advert successful and appealing to the target audience is the use of three exclamation marks '!!!' This creates excitement and a young generation feels obliged to be excitied on the behalf of the brand. Not only does it interest the audience into brand, what it stands for and wher it is going, but also createsa down to earth character for the audiences to associate and empathise with in order to create a memorable and intertesting advert.

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