Jenny Tran

Intolerance destroys the fabric of America by Jenny Tran

This advert was created by Jenny Tran in order to make a stand to the intolerant citizens of the US. This advertising campaign started after 911 when Americans started to send abusive chat messages aimed at muslims and racist comments started to appear all over the internet. This advert really engages the idea of this intolerance wearing away the fabric of america and portrays the message astoundingly. The crossed over small text that is grouped to form a dark, burnt or worn looking area on the flag illustrates the collective damage that each comment creates to American pride. By using a small point text facing both horizontal and vertical the small text gathers together, at first glance, appearing to be the thread in the material of the flag. The audience then takes a further look to discover its comments made by Americans on the internet. By using the iconic and globally recognised flag of America, one that is seen as a symbol of pride and power faulted, with part of it missing. Featured slightly askew to the left hand side is placed at 'the heart' of the flag, obstructed some of the stars and stripes that define americas passion and pride.


The advert features lots of text so creating a title that stood out was done by using a larger, bold and capital letter title. This reads 'Intolerance destroys the fabric of America' This is a strong message and using a bold large text emphasises its impact and power on the reader. The advert uses slight deception to intrigue the audience for example the quote itself spreads the message to even those of whom took part in the racist comments, as they believe they are doing their country a favour but are really destroying the pride and multiculturalism that is the United States. At first, audiences of those who took part would agree, and if looking further into detail of the advert discover that they are turning against their country by perceiving the image of racism in Americans. This advert is not only successful but touching. The audience learns a lesson and is able to understand how to be a true patriotic american as well as creating amazing graphic design using symbolism, text and a clear vision.