Lee Clow Pioneer TV adverts
This advert created and designed by Lee Clow was created to advertise the new television by Pioneer. The advert itself uses a creative technique known as ‘shock advertising’ which is one of the most successful types of advertising in modern times. Shock advertising uses creative imagery and a combination of ideas to create something that the public is not familiar with, this is usually something with a horror style influence which is more memorable to audiences as it has more of an impact on day to day life then a regular, familiar advert.
This ad is obviously a very unique and interesting design, Its eye catching and interesting yet plain design, the use of a hand, spread out asks the reader to stop and pay attention. Where the eye instantly starts at audiences. The last detail that is noticed is an ear featured on the tip of every finger. This is because it is a small detail, not as noticeable as the eye but equally as shocking for the audience. The title above this image reads ‘seeing and hearing like never before’ The use of this motto not only describes the exclusive design of this new high definition television but paired with the image denotes seeing and hearing as if you were there. This is done by using eyes and ears on a hand, the sense of touch. Feeling the moment and embracing it, in a whole new way. The use of a plain black and white layout complete with small text and a faded, non descript image of the product itself makes for a classy and sophisticated advert. The brand creates a great name for itself, unique and interesting advert in a classic black and white portrays the image of a great business as well as memorable advertisement.
When analyzing this advert establishing its religious and historical connotations people around the world would be able to recognise the hand in the palm of the hand, used to fight of evil in many cultures around the globe. The ‘all seeing eye’ is part of many cultures and religions and is a well recognized symbol which also makes it very memorable to the audience. As well as a part of many conspiracy theories the ‘all seeing eye’ is a great way to intrigue the audience and represent a mysterious, shocking advert that is memorable to the audience, as well as stands out from the competition.
This ad is obviously a very unique and interesting design, Its eye catching and interesting yet plain design, the use of a hand, spread out asks the reader to stop and pay attention. Where the eye instantly starts at audiences. The last detail that is noticed is an ear featured on the tip of every finger. This is because it is a small detail, not as noticeable as the eye but equally as shocking for the audience. The title above this image reads ‘seeing and hearing like never before’ The use of this motto not only describes the exclusive design of this new high definition television but paired with the image denotes seeing and hearing as if you were there. This is done by using eyes and ears on a hand, the sense of touch. Feeling the moment and embracing it, in a whole new way. The use of a plain black and white layout complete with small text and a faded, non descript image of the product itself makes for a classy and sophisticated advert. The brand creates a great name for itself, unique and interesting advert in a classic black and white portrays the image of a great business as well as memorable advertisement.
When analyzing this advert establishing its religious and historical connotations people around the world would be able to recognise the hand in the palm of the hand, used to fight of evil in many cultures around the globe. The ‘all seeing eye’ is part of many cultures and religions and is a well recognized symbol which also makes it very memorable to the audience. As well as a part of many conspiracy theories the ‘all seeing eye’ is a great way to intrigue the audience and represent a mysterious, shocking advert that is memorable to the audience, as well as stands out from the competition.
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