Jamie Reid

Jamie Reid - Never trust a punk

Jamie Reid, born in 1952 is a British artist and anarchist Anarchy (from Greek: ἀναρχίᾱ anarchíā, "without ruler") may refer to any of several political states, and has been variously defined by sources. Most often, the term "anarchy" describes the simple absence of publicly recognised government or enforced political authority. When used in this sense, anarchy may or may not imply political disorder or lawlessness within a society. In another sense, anarchy may not refer to a complete lack of authority or political organization, but instead refer to a social state characterised by absolute direct democracy or libertarianism.) who uses his political and moral views to create outstanding and bold adverts. 


This piece named 'never Trust a Punk' was created by the punk-rock designer Jamie Reid's 1977 promotional poster for the Sex Pistols' single God Save the Queen, the obvious use of the british flag stands out in a bold royal blue and a rich red. This contrasts well with the black and white ransom note style lettering and image which was created to look like it had been cut out of a newspaper. The work itself creates a definitive theme of the punk pop era as embraced by other great British designer such as Vivienne Westwood and Alexander McQueen. This theme or style was usually created using patriotic symbolism such as the flag, tartan prints, ransom note style lettering, safety pins etc. 
The distorted flag creates movement and texture as well as denoting that the flag flies. Meaning that the British hierarchy or royal family is still in power. The obvious defacing of queen Elizabeth, a mark across her eyes and her mouth denote that she neither sees nor says anything about the problems that British society faces every day. 


The design itself creates a strong and opinionated message to the audience that captures their attention with the contrasting, bright colours and ransom note style design which implies that the country is being held at ransom by the British hierarchy as well as rebelling against the usually pristine british and classic design as well as etiquette. This inspires a rebelliousness within british society as well as representing the great british fashion and design movement of punk.

Jenny Tran

Intolerance destroys the fabric of America by Jenny Tran

This advert was created by Jenny Tran in order to make a stand to the intolerant citizens of the US. This advertising campaign started after 911 when Americans started to send abusive chat messages aimed at muslims and racist comments started to appear all over the internet. This advert really engages the idea of this intolerance wearing away the fabric of america and portrays the message astoundingly. The crossed over small text that is grouped to form a dark, burnt or worn looking area on the flag illustrates the collective damage that each comment creates to American pride. By using a small point text facing both horizontal and vertical the small text gathers together, at first glance, appearing to be the thread in the material of the flag. The audience then takes a further look to discover its comments made by Americans on the internet. By using the iconic and globally recognised flag of America, one that is seen as a symbol of pride and power faulted, with part of it missing. Featured slightly askew to the left hand side is placed at 'the heart' of the flag, obstructed some of the stars and stripes that define americas passion and pride.


The advert features lots of text so creating a title that stood out was done by using a larger, bold and capital letter title. This reads 'Intolerance destroys the fabric of America' This is a strong message and using a bold large text emphasises its impact and power on the reader. The advert uses slight deception to intrigue the audience for example the quote itself spreads the message to even those of whom took part in the racist comments, as they believe they are doing their country a favour but are really destroying the pride and multiculturalism that is the United States. At first, audiences of those who took part would agree, and if looking further into detail of the advert discover that they are turning against their country by perceiving the image of racism in Americans. This advert is not only successful but touching. The audience learns a lesson and is able to understand how to be a true patriotic american as well as creating amazing graphic design using symbolism, text and a clear vision.

Billie Jean

 

Billie Jean 30 years of Nike basketball shoes advert

Billie Jean, a well known artist from Chicago created this advert for Nike in 2004 as a part of their ’30 years of basketball shoes’ campaign. Him and a collection of other street artists created pieces to denote the anniversary and the history of worldwide brand Nike. This advert appeals to audiences everywhere, the design and layout of the advert contains a piece of art, hand drawn with a byro. This not only establishes the artist as a down to earth, creative and modern artist, with lots of imagination he also manages to bring older audiences back to their care free, rebellious days of school, doodling instead of paying attention and the freedom of youth. The advert also finds ways to revert back to 1985, the use of three dimensional shapes, symbolic refrences such as space invaders, a peace sign and geometric style maze patterns influence a retro sportswear feel to the advert and empthasises the fame of the Nike brand and how it is and has been perceieved throughout the years.

In this advert the bold use of a byro, not the usual artists tool for a work of art instantly gives the audience a mutual understanding, even a friendship with the artist, as if your school friend had drawn it and showed it to you. The use of such a basic tool creates a likable character within the advert, not having used programmes, tools or techniques that regular people can get a hold of or acquire easily, influences a positive feeling towards the artist as he creates pieces of art, naturally.

The obvious connotations of this advert would include the sporting and basketball themes also featured lots in the advert. Simple logo-esque designs such as the basketball symbol also denote an 80’s feel to the advert as well as illustrating the interests of Nike and contemporary design. Sports people and cartoon characters playing basketball across the page also denote a passion and play.  

Lee Clow

Lee Clow Pioneer TV adverts

This advert created and designed by Lee Clow was created to advertise the new television by Pioneer. The advert itself uses a creative technique known as ‘shock advertising’ which is one of the most successful types of advertising in modern times. Shock advertising uses creative imagery and a combination of ideas to create something that the public is not familiar with, this is usually something with a horror style influence which is more memorable to audiences as it has more of an impact on day to day life then a regular, familiar advert. 


This ad is obviously a very unique and interesting design, Its eye catching and interesting yet plain design, the use of a hand, spread out asks the reader to stop and pay attention. Where the eye instantly starts at audiences. The last detail that is noticed is an ear featured on the tip of every finger. This is because it is a small detail, not as noticeable as the eye but equally as shocking for the audience. The title above this image reads ‘seeing and hearing like never before’ The use of this motto not only describes the exclusive design of this new high definition television but paired with the image denotes seeing and hearing as if you were there. This is done by using eyes and ears on a hand, the sense of touch. Feeling the moment and embracing it, in a whole new way. The use of a plain black and white layout complete with small text and a faded, non descript image of the product itself makes for a classy and sophisticated advert. The brand creates a great name for itself, unique and interesting advert in a classic black and white portrays the image of a great business as well as memorable advertisement.


When analyzing this advert establishing its religious and historical connotations people around the world would be able to recognise the hand in the palm of the hand, used to fight of evil in many cultures around the globe. The ‘all seeing eye’ is part of many cultures and religions and is a well recognized symbol which also makes it very memorable to the audience. As well as a part of many conspiracy theories the ‘all seeing eye’ is a great way to intrigue the audience and represent a mysterious, shocking advert that is memorable to the audience, as well as stands out from the competition.

Dave Mckean

Dave Mckean Social work adverts

This collage style advert created to engage and inspire people to become part of a career in social care uses a variety of different techniques to denote the qualities of social care as well as depicting the perfect candidates for this particular career choice. The title of the poster reads ‘people are isolated’ this stands out on a neutral shade background with a little icon for a house found on a map, alone. The advert itself features a specific design that has a variety of influences. For example the use of a map style background denotes a journey. Which is also established through the story that is told via imagery and small pieces of text. The first piece of imagery used is the signpost, which reads ‘Sonya is hard to reach’ having each piece of the sentence facing a different direction assumes that getting to the destination will be hard work. The imagery used in this advert is very powerful and meaningful. The use of a background story to explain the problems that Sonya faces, as well as addressing her personally makes the audience familiar and able to empathise with her.  As the designer explains her struggle along with images and symbols to illustrate the journey the audience is able to gain a better understanding of the job role and what it entails.

The imagery used consists of literal and in depth meaning for example, the locket that reads ‘funny thing love’ denotes the precious love that Sonya’s mother gave her but despite these efforts did not help in the long run. The use of consistent map icons, crosses gathered together to illustrate the death of Sonya’s mother. Literal imagery such as the closed door show that Sonya is not ready to open up. She misses her mother and doesn’t want to be close to anyone else. The use of a familiar logo, such as the coronation street sign would intrigue audiences and similar interests are shown to have bought them together. This would also inspire people to become part of social work, as they will feel it is the little things that will help them get through to those who need it.

The story that is told with the pictures is a heart warming and interesting story of hard work and dedication, ending in triumph. Sonya ends up a different person, confident and unique. The triumph of this journey inspires audiences with a touching story to look into social care. The advert itself is very successful and works well to denote a difficult yet very rewarding job in social care. The use of a defined character of which the audience empathises allows them to open their mind to social care and illustrate a great job in an interesting and rewarding environment.