Stussy

Unknown artist beat generation-stussy 1989

This advert is a creative, interesting and boldly fashion inspired piece created for a clothing brand and private company started in the early 1980s by Shawn Stussy. The company is one of many that benefited from the surfwear trend originating in Orange County, California, United States but has largely been adopted by the streetwear and hip-hop scene. Audiences can tell, looking at this advert that it is very old.The outdated style and essentially retro style design speaks foritself, representing interesting trends in fashion as well as a great crowd with plenty of character. Clothing brands often use a variety of people, collected much like a group of friends to represent the audinces that this brand appeals to. By associating themselves and their friends with the people in these adverts, the audiences are more likely to establish a connection with the characters and start to buy the brand more frequently.

As well as being a very trendy ad, the simplicity of the design for its time was highly sought after. The use of the definitive Stussy logo, in a bold, marker style font, in the exact graffiti style hand writing as was first created is recognisable to the audiences as well as a finer, more creative and contemporary text underneath reading 'chillin' with the new beat generation!!!' This not only creates a contemporary and interesting design but the use of a hand written style font, with accessive design changes such as, three lines representing a rather obvious 'E' and an added curl on the flick of the 'R' not only does this interest the creative minds of the target audience but also creates more of a flow and dsign recognition for those who see the ad.

Another thing that makes this advert successful and appealing to the target audience is the use of three exclamation marks '!!!' This creates excitement and a young generation feels obliged to be excitied on the behalf of the brand. Not only does it interest the audience into brand, what it stands for and wher it is going, but also createsa down to earth character for the audiences to associate and empathise with in order to create a memorable and intertesting advert.

Peter Saville

Peter Saville Happy Mondays album cover

Peter Saville born October 1955 is an English art director and graphic designer who created this album art for 'Pills 'n' Thrills and Bellyaches' the third album by British band Happy Mondays. It was released in 1990 and was produced by Paul Oakenfold and Steve Osborne at Eden Studios in London. The design itself is really busy. It has been created to look like a collage of sweets, treats and food packaging from the US. (This was changed following objections from the U.S. manufacturers, resulting in the new, somewhat plainer album cover.)

This creates a retro style feel to the vinyl cover and an interesting piece of work to look at.

Because of the collage style background the text itself is made difficult to read, as it is only the outlines of the text that are visible. The busy style design is a rebellious attitude towards grphics as when you look at this piece it is hard to tell whether of not it is aesthetically pleasing or not. The bright, bold colours that also create a child like theme emphasise the use of drugs reference 'pills n thrills' which was common in music and lyrics, as well as childrens tv programmes of this era.

By using a bold, forward facing and risen text the artist allows the words to jump out at audiences, creating a friendly and memorable piece of text, as well as art for those to keep forever. The band 'Happy Mondays' is strongly portrayed in his piece as a fun, loving and child friendly by the use of brights and sweet wrappers as well as using the words 'belly aches' which denotes a child like theme as well as taking older fans back to their childood. This album design is successful because it creates a rush of emotions for the target audience, not only bringing them back to their younger days but also by capturing the designs and prints of those times, as well as being a bold, eye catching piece that appeals to those who enjoy the music of Happy Mondays.

Alex Pardee

Alex Pardee Inglorious Basterds movie advert

This advert created by Alex Pardee a famous artist and graphic designer uses his illustrational skills, artistic talent and wild imagination to create works of art within advertisements. This rather morbid image hold a particular theme to Pardee's usual work and denotes various different things throughout. Pardee's advert for the movie Inglorious Basterds was created for director Quentin Tarintino who is also a fan of his work. With the eagle representing America the bird stands tall, with a knife in hand, killing off a green monster, representing a Nazi. As other silhouettes of birds, fly about in the sky behind this forefront image, the eiffe; tower also stands in the background. Barely noticable from all the intricate details on the main subject but suprisingly easy to spot.

This type of advert appeals to me because it denotes the same feelings and tells the story of this movie without being an ad which has been created useing celebrity faces and photography and uses raw talent to express the emotion and angst that is built into this film. The attention to detail and the watercolour style splashes of colour create an interesting and thought provoking image which sells the movie as a rebellious, creative work of art. Which is often also thought when director Quentin Tarintino is in line.

The psychotic style font with a childlike feel to it makes the audience wonder who the character (represented by the bird) is and what he is like. The use of this font not only denotes a childish and care free persona, but also the personality of a 'mad man' This intrigues the reader and tells them they want to know more. The advert is not a very successful advert for the movie because of photography promotional ads used instead of this, but the techniques and skill used to create it enhance the audiences imagination and asks them to look deeper into the denotations of the movie itself. This works well and is a very memorable piece.